Alchera, which has been in the market since 1975, established a new brand; A PLUS in 2019 by taking years of experience behind.


Alchera, which started the new year with innovations, is also very ambitious with it's new brand. A PLUS consists of different, bold, ambitious desings, aimed at the upper segment ultimately.


Alchera, in it's collection aimed at women from all countries, in all ages and sizes for every budget with the motto "IN EVERY SKIN & IN EVERY SIZE". By adding A PLUS brand to it's structure, Alchera also aimed at women who enjoy higher quality, feel brave and love to be assertive. In the A PLUS collection, each model specially designed like haute couture. In the boutique collection, each piece is presented independently and in a different style.